News and Events

November 2011
On November 3, at the 25th Anniversary Rays of Hope Gala, in Washington, DC, the National Coalition for Cancer Survivorship recognized Medical Minds for the group’s 14-year commitment to the development, management, and production of the award-winning Cancer Survival Toolbox®. This free, self-advocacy program is a much-needed resource that helps cancer survivors navigate the healthcare system and is especially valuable during these changing times of healthcare reform when people are being required to assume an even greater role in their own care. Medical Minds was one of 6 honorees that included the Honorable Robert J. Dole, Congresswoman Lois Capps, the Honorable Charles W. Boustany, Jr, MD, Laura Ziskin, and the California Breast Cancer Research Program.

August 2011
Medical Minds is a proud sponsor of the MIT Enterprise Forum 2011, 8th Annual Summer Wine Social. The annual Wine Social is widely recognized throughout San Diego as the premier networking event of the year for the technology and life sciences communities. With more than 700 founders and executives of growth companies, business development personnel, investors and service providers, this industry networking social creates an opportunity for technology sector leaders and entrepreneurs across all segments to connect in a relaxed and inspiring setting. CEOs, entrepreneurs, technologists and service providers from a variety of technology segments will be in attendance.
Date: Wednesday, August 3, 2011, 6:00pm - 9:00pm
Location: Birch Aquarium at Scripps Institution of Oceanography, 2300 Expedition Way, La Jolla, CA 92037
CLICK HERE for more information or to register.

May 2011
Medical Minds President Lynn Nye to present Surf the Wave of Interconnectivity—Without Wiping Out! at HBA Southern California Chapter Meeting
Date: May 19, 2011
Location: Pfizer Inc, 10770 Science Center Drive, San Diego, CA 92121
An interactive discussion on the latest trends that are transforming today’s healthcare industry.
CLICK HERE for more information.

April 2011
Medical Minds President Lynn Nye to present Harnessing the Power of Synergy in Patient and Physician Communications at DxMA Global Marketing Summit, 33rd DxMA Annual Conference. She will also moderate the panel discussion on marketing trends in the diagnostic industry Marketing – Tried and True and Very New to close the conference.
Date: April 27-28, 2011
Location: Manchester Grand Hyatt, San Diego, CA
For more information visit www.dxma.org and click on DXMA Events.

October 2010
At the annual MM&M Awards ceremony, Medical Minds was honored with the Silver Award for Best Use of Direct Marketing to Consumers for our campaign on the treatment of stress urinary incontinence developed for Novasys Medical/Renessa®. According the distinguished panel of judges, the campaign featured “Arresting and effective creative ... Empowering copy encourages women to consider Renessa, a noninvasive treatment for stress urinary incontinence. One judge described the ad as ‘bold, refreshing, and non-typical pharma.’ Another praised the ‘totally aggressive visuals,’ noting that the ‘branding tactics paid off in results.’ Results included 16,700 website visitors and 640 calls to docs during a seven-month test.” See case study
Date: October 12, 2010
Location: Cipriani, 42nd Street, New York, NY