Medical Minds is a full-service healthcare communications agency providing promotional and educational services. Building on exceptionally strong foundations in science, medicine, and big agency experience, our team has spent the past 14 years developing initiatives—prelaunch, launch and beyond—for more than 70 healthcare products. We leverage skills only a senior-level team can bring, to deliver unique and effective solutions impacting healthcare professionals and patients.
Our Medical Education Initiatives Keep Healthcare Professionals Up To Date
The Medical Minds team has developed relationships with key opinion leaders in diverse therapeutic categories. Working together with these opinion leaders we contribute to educating the medical community on current topics such as, targeted therapy, biologics, personalized medicine, improved diagnosis and treatment, molecular diagnostics, continuous glucose monitoring in diabetes, and patient perspectives on treatment decisions.
Consumer and Healthcare Expertise Contributes to Our Award-Winning Creative
Over the years, working in large communications agencies, the BioGenesis Group, Torre Lazur McCann, and Helix Medical Communications, our team has won multiple awards for our promotional and educational creative which has contributed to the success of major brands such as Herceptin®, Lap-Band®, Nexium®, Raptiva®, and Rituxan®. At Medical Minds, our campaign for Novasys Medical’s Renessa® received a Medical Marketing and Media award for Best Use of Direct Marketing to Consumers.
Patient Advocacy is One of Our Passions
On November 3, 2012 at the 25th Anniversary Rays of Hope Gala, in Washington, DC, the National Coalition for Cancer Survivorship (NCCS) recognized Medical Minds for the group’s 14-year commitment to the award-winning Cancer Survival Toolbox®. Since 1998, we have branded, scripted, edited, recorded, translated, and packaged the Cancer Survival Toolbox in English and Spanish in collaboration with contributors from NCCS, Oncology Nursing Society (ONS), Association of Oncology Social Workers (AOSW), and National Association of Social Workers (NASW).
Over the years we have developed patient education related to multiple products and services. Since 2008, we have created leading-edge programs to educate on continuous glucose monitoring, the wave of the future in diabetes management. Recently we were invited to participate in the educational activities of the National Association for Continence (NAFC). Lynn Nye currently serves on the Project Advisory Council of the NAFC.
Community Service is Important to Us
Lynn Nye, President of Medical Minds is an active member of the Healthcare Businesswomen’s Association (HBA). Since 2010 she has served as a member of the program committee for the local San Diego group; she is co-chair of the 2012 HBA Group Mentoring Program and has been an active mentor in this program since 2010. HBA is the premier catalyst for leadership development of women in healthcare worldwide. Now in its fourth decade, HBA has more than 6,000 individual members and over 120 corporate partners. HBA success is fueled by the collective and individual commitment of its volunteers.